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Uncommon It’s-It Products Are Landing at Supermarkets Across Northern California
The Bay Area cult favorite treat is branching out with more variations
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You can already buy traditional It’s-It sandwiches — ice cream squished between two oatmeal cookies and covered in chocolate — at grocers around the region, but this latest roll-out introduces three new products to mainstream audiences: the Big Daddy, Super Sundae and Chips-It.
Each of the treats will be available in three-, eight- or ten-packs at Northern California stores, including Safeway, Walmart, Lucky Save Mart, Smart and Final, Winco Foods, Raleys, Nob Hill Foods, Bel Air Markets and Food Maxx, said It’s-It spokesperson Justin Shamieh.ALSO: The 31 underrated restaurants around the Bay Area — and what to order at each one
The Big Daddy (vanilla ice cream between two chocolate wafers), Super Sundae (vanilla ice cream dipped in dark chocolate and rolled in peanuts) and Chips-It (vanilla ice cream between two chocolate chip cookies) have been around for some time now, though they were previously sold only as singles.
The Chips-It was the first new product that It’s-It released in 20 years when it debuted last year, according to SF Eater, though the sandwich bears a strong resemblance to earlier It’s-It iterations.
Until recently, the trio of desserts could be purchased single-serve at local corner stores in California, as well as the It’s-It factory shop in Burlingame (865 Burlway Rd.).
It’s-It was founded in San Francisco in 1928. The traditional cookie sandwiches can be found at many major retailers in states west of the Rockies. You can find a full list of retailers here.