Style Icons, Brands, and Retail We Love in the West – Sunset Magazine

Style Icon of the West: Georgia O’Keeffe

A painter of the American Southwest with a unique vision and a uniform, androgynous style

March 5, 2020

March 11, 2020

Maurice Harris in a White Suit

The West’s Best Floral Designer Is Also a Style Powerhouse

Florist, restaurateur, and possibly the most stylish human being on the East Side of L.A., Maurice Harris is a talent to watch.

March 10, 2020

February 2, 2021

Patagonia’s ReCrafted

Gifts & Shopping

How Patagonia Is Giving New Meaning to Upcycled Fashion

Patagonia’s ReCrafted initiative deconstructs and repurposes old gear into new, highly-coveted pieces

March 10, 2020

March 10, 2020

Everyday Oil Lead

Gifts & Shopping

Anoint Yourself with These Beautiful Oils for Radiant Hair and Skin

Not all oils are made equal. Here are our favorites for face, hair, and body

March 10, 2020

March 24, 2020

The Latest From Sunset

These Are the West’s Best Campsites, According to People Who Actually Camp There

Consider these for your next trip.

August 21, 2026

August 20, 2026

Burger Kona Kai San Diego

How to Make the Perfect Burger, According to the Best Chefs in the West

From a perfect patty to yummy buns, here’s how the pros get it done.

August 21, 2026

August 21, 2026

How to Cook the Best Camping Meals Using Trader Joe’s Products

These unexpected finds from TJ’s will make campfire meals a breeze.

August 20, 2026

August 19, 2026

Abalone Shell on Beach

Culinary Travel

California’s Hidden Abalone Farm Is the Most Unexpected (and Unforgettable) Road Trip Must-Do

Set along the rugged Gaviota Coast, The Cultured Abalone Farm offers an unforgettable look at one of California’s oldest culinary traditions, and the future of ocean conservation.

August 20, 2026

August 19, 2026

Rothys Essential Tote Bag

Gifts & Shopping

More Than Shoes: Rothy’s Has a Sustainable New Bag Collection—and It’s Made from Ocean Plastic

Tired of tossing old bags when they get dirty and wanna go eco-chic? Peep Rothy’s new washable bags made from marine plastic and plastic bottles

March 6, 2020

March 10, 2020

Shop Talk Block Shop

Take a Sneak Peek into Textile Brand Block Shop’s New Storefront

The Los Angeles-based textile brand and design studio is opening a retail location, just in time for the holiday season

November 27, 2019

December 4, 2019

Decorating & Design

This Fabulous Sixties-Inspired Las Vegas Furniture and Apparel Store Is Always Ready to Outfit a Glamorous Home

From designer duds to pink velvet sofas, Patina in Las Vegas has you covered when it comes to glamorous vintage finds.

December 27, 2019

December 30, 2019

In Bloom

9 Gardening Gloves with Serious Style

From floral prints to bright hues, these gardening gloves add flair when tending your plants and blossoms

April 12, 2018

July 25, 2019

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Choosing an Airport Outfit? 4 Chic (and Sensible) Rules Stylists Always Follow

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A Flight Attendant Shares the 6 Things She Wishes All Parents Knew Before Traveling with Kids

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'Voicemails for Isabelle' Is the Most Popular Movie on Netflix. Here Are the San Francisco Filming Locations You Can Visit.

‘Voicemails for Isabelle’ Is the Most Popular Movie on Netflix. Here Are the San Francisco Filming Locations You Can Visit.

Here's How to Get Free Tickets to George Lucas' New Museum

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One of the Best States to Be a Renter Is… Arizona?

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Hostess Gifts to Bring to Your Next Summer Party

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This Stylish and Efficient New E-Bike Could Save You Thousands on Gas

This Stylish and Efficient New E-Bike Could Save You Thousands on Gas

Our Editors Found the Best 4th of July Deals Worth Shopping Right Now

Our Editors Found the Best 4th of July Deals Worth Shopping Right Now

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