Style Icons, Brands, and Retail We Love in the West – Sunset Magazine

Style Icon of the West: Georgia O’Keeffe

A painter of the American Southwest with a unique vision and a uniform, androgynous style

March 5, 2020

March 11, 2020

Maurice Harris in a White Suit

The West’s Best Floral Designer Is Also a Style Powerhouse

Florist, restaurateur, and possibly the most stylish human being on the East Side of L.A., Maurice Harris is a talent to watch.

March 10, 2020

February 2, 2021

Patagonia’s ReCrafted

Gifts & Shopping

How Patagonia Is Giving New Meaning to Upcycled Fashion

Patagonia’s ReCrafted initiative deconstructs and repurposes old gear into new, highly-coveted pieces

March 10, 2020

March 10, 2020

Everyday Oil Lead

Gifts & Shopping

Anoint Yourself with These Beautiful Oils for Radiant Hair and Skin

Not all oils are made equal. Here are our favorites for face, hair, and body

March 10, 2020

March 24, 2020

The Latest From Sunset

Spicy Soba Noodles with Shrimp

These Are the Shrimp Recipes We’d Krill For (Sorry for the Pun, but They’re That Good)

Grilled, fried, or skewered, on pasta or in tacos, jumbo or popcorn—there’s no wrong way to cook the fruit of the sea.

March 11, 2026

March 11, 2026

The 2026 Sunset Travel Awards Open Next Week

Tell us your favorite destinations, hotels, restaurants, wineries, activities, and more in the West!

March 11, 2026

March 11, 2026

Tudor Brick Exterior

This Remodeled Tudor Home Balances Its Formal Elements with a Secret Upstairs Bar

A Denver-based design couple reimagined a proper English-style home as a light-filled, family retreat with a hidden speakeasy above the garage.

March 11, 2026

March 10, 2026

Bouquets on Outdoor Sink

These Are the Best Gardening Apps You Need to Download for Spring

Use these helpful planners, trackers, and identification tools to level up your gardening.

March 11, 2026

March 10, 2026

Rothys Essential Tote Bag

Gifts & Shopping

More Than Shoes: Rothy’s Has a Sustainable New Bag Collection—and It’s Made from Ocean Plastic

Tired of tossing old bags when they get dirty and wanna go eco-chic? Peep Rothy’s new washable bags made from marine plastic and plastic bottles

March 6, 2020

March 10, 2020

Shop Talk Block Shop

Take a Sneak Peek into Textile Brand Block Shop’s New Storefront

The Los Angeles-based textile brand and design studio is opening a retail location, just in time for the holiday season

November 27, 2019

December 4, 2019

Decorating & Design

This Fabulous Sixties-Inspired Las Vegas Furniture and Apparel Store Is Always Ready to Outfit a Glamorous Home

From designer duds to pink velvet sofas, Patina in Las Vegas has you covered when it comes to glamorous vintage finds.

December 27, 2019

December 30, 2019

In Bloom

9 Gardening Gloves with Serious Style

From floral prints to bright hues, these gardening gloves add flair when tending your plants and blossoms

April 12, 2018

July 25, 2019

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How to Spend a Perfect Weekend at This Old School Big Sur Retreat

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Sunset Announces Partnership with America250 to Celebrate America’s 250th Anniversary Through the Ever-Evolving Lifestyle of the American West

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The Bathhouse Is Back. These City Spas Are Designed to Soak Your Stress Away.

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These Are the Mistakes You Should Avoid to Prevent a Breakup While Traveling

These Are the Mistakes You Should Avoid to Prevent a Breakup While Traveling

2026 Will Be the Year of the Pen Pal. Stock up on These Cute Stamps and Stationery.

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This Western State Was Just Named the Best Place to Retire

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This Couple’s ‘Golden Years’ Dream House Embraces Their Shared Love for Wine and Wellness—Plus It Has Room for Their Friends

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The Santa Monica Proper Hotel Is Redefining Wellness Stays for the Health-Conscious Traveler

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Next-Gen Wellness Treatments Worth the Splurge

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Yes, You Can Sauna and Cold-Plunge at Home. Here’s How.

Yes, You Can Sauna and Cold-Plunge at Home. Here’s How.

The Small Changes You Can Make to Find Wellness at Home

The Small Changes You Can Make to Find Wellness at Home

Glow Mode Activated: Our Favorite Body and Beauty Finds

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The Innovative Wellness Products Everyone’s Talking About

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Nature Is the New Luxury. Here’s Where to Find Wild Wellness

Nature Is the New Luxury. Here’s Where to Find Wild Wellness

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