Southwest Airlines Announces Huge Change to Its Seating Policy

Southwest Airlines has announced a significant shift in its seating policy with the introduction of assigned seating, marking a major departure from its traditional open seating system. Set to roll out in early 2025, the airline hopes the new policy will hopefully eliminate the frustrating free-for-all during boarding that left seating up to matter of chance.

The change in policy will also allow the airline to begin selling premium seating, a welcome addition especially considering they will also begin selling red-eye flights. The routes will launch on February 14 of next year and include five initial nonstop markets: Las Vegas to Baltimore and Orlando; Los Angeles to Baltimore and Nashville; and Phoenix to Baltimore. 

For years, Southwest’s open seating policy meant passengers boarding at the same time could end up in any available seat, creating a maddening mess during peak travel times. The new assigned seating system aims to eliminate this uncertainty by allowing travelers to choose their seats in advance during booking or check-in.

This move is expected to improve the overall boarding experience and reduce the stress associated with finding a seat on crowded flights. The policy change is part of a broader strategy to enhance customer experience and operational efficiency. According to a statement from Southwest Airlines, the new seating arrangement will not only streamline the boarding process but also contribute to better financial performance for the airline.

“Although our unique open seating model has been a part of Southwest Airlines since our inception, our thoughtful and extensive research makes it clear this is the right choice— at the right time—for our customers, our people, and our shareholders.,” said Bob Jordan, President, CEO, & Vice Chairman of the Board. “It will unlock new sources of revenue consistent with our laser focus on delivering improved financial performance.”