Traditional Medicinals

Born in the heart of Sonoma County, Traditional Medicinals has spent 50 years redefining wellness through the power of plants. What began in 1974 with herbalist Rosemary Gladstar and activist Drake Sadler has evolved into a global leader in botanical wellness, rooted in purpose and a deep respect for both nature and people. We led the way in the organic herbal tea movement with trusted favorites like Throat Coat®, Smooth Move®, and Mother’s Milk®. Today, our collection comprises more than 60 organic blends specifically designed to support everyday health, ranging from digestion to sleep. As the top-selling organic bagged tea brand in North America, we sold over 782 million tea bags in 2024 and grew revenue to $170 million. Our commitment to sustainability is unmatched. We were the first in the U.S. to market organically grown herbal teas and use 100% recycled packaging. In 2023, we launched the industry’s first BPI-certified compostable tea wrapper and remain on track to source 80% Fair Trade Certified™ ingredients by 2030. A key to our mission is to prioritize the livelihoods of the people who cultivate and collect medicinal herbs. Through our Foundation, we’ve invested over $20 million globally in source communities, supporting fair wages, education, women’s health initiatives, and sustainable practices like regenerative agriculture. Traditional Medicinals continues to set the standard for wellness products that are ethical, medicinal, and deeply rooted in the wisdom of plants.