Base-K

BASE-K is a luxury Korean haircare brand rooted in the belief that healthier, fuller hair begins at the scalp. Merging ancestral Korean scalp care rituals with modern trichology, the brand introduced a new standard in hair wellness centered on scalp-first care. With a clean, clinical, and ritual-driven philosophy, BASE-K repositions scalp health as a cornerstone of beauty—on par with skincare. By blending hanbang-inspired botanicals with science-backed actives, the brand offers targeted solutions for hair loss, thinning, and long-term scalp health. BASE-K approaches haircare with intention, delivering a serene yet effective experience that aligns with a mindful, nature-connected lifestyle.