Merit system
Wine experts might be guilty of occasional pretension, butsometimes we read snobbery into the wine world that isn’t there.For instance, how would you pronounce “meritage,” a word appearingon a growing number of wine bottles? More often than not, I hear”mer-i-TAHJ,” which presumes some sort of lofty French-ness. But”meritage” is simply a made-up word ― a contest-winningmerger of “merit” and “heritage” that rhymes with the latter. Itwas invented to identify an awfully good but potentiallymisunderstood group of wines made from blends of the classicBordeaux grapes: Cabernet Sauvignon, Merlot, Cabernet Franc, PetitVerdot, and Malbec (or Sauvignon Blanc, Semillon, and SauvignonVert for white). Until the early 1980s, a blend like that mighthave been called Cabernet Sauvignon, because a wine had to containonly 51 percent of a variety to be labeled as such. But it likelywould have been shoddy, since makers tended to use that freedom to”blend down.”
Blending up the best
Ironically, about the time regulators responded to themediocrity and raised the varietal content requirement to 75percent, many vintners were becoming convinced that the best winemight not be 100 percent ― or even 80 percent ―Cabernet Sauvignon. It might be 62 Cab, 18 Merlot, 14 Cab Franc,and so on. They were blending up. Trouble was, the only legal namefor the mix was ― and still is ― “red table wine,” atag people might associate with schlock.