Our Favorite Clean Beauty Trends and Products That You Can Get Your Hands on at the Grocery Store

I know I can’t be the only one who goes into Whole Foods for milk, butter, and bread and comes out with not only my pantry essentials, but a face mask, bath bomb, and new body lotion. I’ve been a longtime fan of getting my beauty and skincare products from the grocery store, whether it be Erewhon, Lassens, or Whole Foods. I trust them to give me the best produce, and they deliver every time; so when it comes to maintaining my clean beauty routine, they serve me products just as good as my cherry tomatoes. 

When I first started exploring the world of clean beauty, I thought it would be expensive and take longer to yield results without the acids and probably terrible-for-me products I was used to zapping zits away with. To my surprise, my skin has adapted to clean beauty products incredibly well, and every time I introduce a new product, my skin glows and hydrates faster than ever.

One of the biggest things I’ve noticed from making the switch is that my skin is less dependent on my skincare routine. When I would use certain moisturizers or cleansers in the past, I would notice my skin wouldn’t look as smooth or soft if I tried something else for a few days; my skin was left searching for and needing whatever was in those products. Clean beauty products evoke a feeling as though they want me to fly the coop of needing acne treatments and dark spot creams, as if one day my skin will be clear and require less maintenance. 

To keep what could be a long skincare story as short and sweet as possible, all of this is to say: Clean beauty is easy and attainable. So easy, you can get it at the same place you do your grocery shopping! Check out a few of our favorite brands to keep an eye out for and the top beauty trends for the year as predicted by the Whole Foods Trends Council.  

You can shop all of these products and trends in-store at Whole Foods Market. Be sure to stop in to grab a beauty bag of over twelve full-size products for just $20 while supplies last to kickstart your clean beauty journey without breaking the bank.

Beauty Goes Waterless

From shower powders to toothpaste tabs to haircare bars, you can get your entire morning routine without the extra packaging and water waste. No more running the sink over your toothbrush with these tabs that only require you to chew and brush.

hello Antiplaque with Whitening Toothpaste Tablets

Pacha Soap, 2 In 1 Shampoo Conditioner Bar

Multitasking Balms

The Evanhealy balms are like bigger and better chapsticks. They come in three types for specified concerns: Blue Cactus Cooling, Rose Vetiver Harmonizing, Patchouli Frankincense Rejuvenation. Balms like the one from Evenhealy or Pacifica offer full hydration and deep moisture as a protective layer before makeup or sunscreen. It also makes for a perfect mini facial massage in the morning.

Evanhealy Blue Cactus Beauty Balm

Pacifica Vanilla Sheer Balm with Cucumber Extract

Juiced-up Skin Care 

While fruit extract and juices being used in skincare isn’t a new concept, it is a great way to add a boost of fruit and veggies to your routine. Cocokind has set a new standard in the clean beauty industry with their diverse collection of products that break down the carbon footprint for a product’s life cycle on the package.

Cocokind Pore Refining Concentrate with Celery

DERMA E Ultra Hydrating Alkaline Cloud Cleanser

Upcycled Beauty 

Reduce, reuse—you know the rest. Recycling things that might wind up in the trash (like steeped green tea, coffee grounds, or nutshells) into your skincare products is just one way to reduce waste. Coffee grounds make a great exfoliator, even for sensitive skin.

UpCircle Coffee Face Scrub

UpCircle Eye Cream with Repurposed Coffee and Maple Extract